Sunday, November 21, 2010

Baro - OHG's first retail font

Hello, everyone. Welcome back to my blog. Earlier this month, I finally published my first font, so I'll be updating this blog again.

Baro is a powerful, fun and expressive font, great for loud, cheerful and super-fat headlines and packaging for odd novelty toys. With its bold and distinctive stylized geometric forms, it is ideal for logos, heavy machinery and wacky party invites.

The font had its beginning in a handful of rigidly geometric uppercase letters from an unidentified 1960s or 70s era press-down lettering font, which in turn was possibly a revival of a 20’s era Art Deco font. The exercise quickly expanded into a complete typeface with 300+ characters including several catch words (word glyphs), stylistic alternates, discretionary ligatures, multilingual support and both lining and old style numerals. Baro maintains much of the characteristic geometric rigidity of the original handful of letters, but with the addition of just a little bit of flare, cheerfulness breaks through, like a wink and a smile on the face of a fat and otherwise stern policeman.

This is to be the first of a family that will include and an Italic (to be released later this week and previewed in the new banner at the top of this page) as swash a font of multilingual catchwords plus a few more surprises.

Stay tuned, and thank you.

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